DEWAR'S
THE DRINKING Man's FILMS

As part of our digital expression of Dewar's The Drinking Man's Scotch campaign, we introduced audiences to the ultimate personifications of the values by which our target define themselves: individuality, loyalty and charisma.

The two password protected videos below are private as they were deemed too risqué for some audiences and subsequently pulled. Contact me to get the password.

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Creative Director/Copywriter: Daniel Chandler
Creative Director/Art Director: Dan Brooks
Art Director: Jean Daniel Petit
Copywriter: Nicholas Paget
Director: Isaiah Seret


SLEEPING DOGS
GLOBAL LAUNCH TVC

To launch the video game Sleeping Dogs worldwide, we created a spot that highlighted the game's three USPs (the undercover cop storyline, the Hong Kong open-world setting and the insane environmental takedowns) by juxtaposing the way a typical Hong Kong police officer is expected to act, told through our live action footage, and the way the game's undercover protagonist operates, brought spectacularly to life using in-game footage.

CREDITS
Creative Director: George Giampuranis
Copywriters: Nicholas Paget / Oliver Miles
Art Directors: Alvaro Perez del Solar / JD Petit
Director: Eric Canuel


KIJIJI
"HOBBY HUNTING"/"FAMILY MAN VAN"

We didn't want to just say that there's tons of items and cars on Canada's largest classified site, we wanted to prove it. So we made two spots that featured only items and vehicles that our neighbours were selling on Kijiji. Even that awesome keytar and that sweet family man van. These single-shot spots were epic challenges of set-design, camera work and choreography. 

CREDITS
Creative Director: Nicholas Paget
Copywriter: Andrew Lord
Art Director: Edmund Lam
Director: Jeremie Saindon


NIKE
REMEMBER THE NAME ATHLETE FILMS

To drive sales of the next generation of Nike sportswear, we created short films that featured the next generation of Nike athletes hanging out and signing their signature-turned-autograph onto the screen.

Creative Director: Nick Paget
Creative Director: Paris Lawrence
Creative Team: Abdou Cisse & Akwasi Poku
Client Partner: Jack Wright


NIKE RUNNING
"LEGENDS OF FAST" UGC FILM

Over the summer, runners around the world ran their fastest mile with Nike. To celebrate these legends of fast, our team of editors spent weeks stitching together images from the campaign to create this film. For the final polish, our brief to the editor was simply: give people seizures. 

CREDITS
Creative Director: Nicholas Paget
Creative Director: Paris Lawrence
Copywriter: Pete Brown
Art Director: Andy Bull
Director: Theo Tagholm
Editors: Theo Tagholm, Matt Deeming & Rebecca Rumble


KIJIJI
PREVIOUSLY ON KIJIJI

When we were tasked with creating pre-rolls, we asked ourselves: What do we actually enjoy watching before our intended video? The answer: recaps of previous episodes. So we created very cost-effective videos that maximized the media space. We captured people's attention in the first five seconds with "Previously on Kijiji [name of their town]". We then modelled our 15-second stories on the bare-bones narrative structures and disjointed flash-forward editing style of episode recaps. And we demonstrated that Kijiji can get you out of just about any bind, although admittedly, it can't teach dudes how to talk to girls.  


CIRQUE DU SOLEIL
AMALUNA

To announce Cirque du Soleil's new global touring show Amaluna in a way that would bring to life the show's themes and unique acts, we juxtaposed slow motion and silence with realtime death-defying acrobatics to give audiences a sample of the dramatic tension and excitement of the show.

CREDITS
Creative Director/Art Director: Johnny Macri
Copywriter: Nicholas Paget
Director: 
Simon Édouard Pilon


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