I specialize in connected communications: combining new media, technology and storytelling to create truly integrated campaigns that build relationships, brands and sales.
I lead multidisciplinary teams that leverage the latest technology and exploit today's ever-changing media landscape to facilitate consumer journeys beyond purchase into ongoing relationships with brands.
I am currently the Creative Director of the Nike group at R/GA London. This entails:
• Leading a team of 35 people
• Overseeing the work of 12 creatives
• Working across 5 categories: Running, Football, Women's, Sportswear and NIKEiD
• Maintaining relationships with dozens(!) of clients across 3 continents
Over the course of my career, I have led teams who have delivered world-class and award-winning systems, stories and integrated campaigns for global brands in Canadian, American, European and Global markets.