Nike On Demand
When we were asked to redefine the role that Nike played in athletes' lives, we didn't just tell people to Just Do It. We used Nike's athlete data and 1:1 messaging to create a brand new service that proved that Nike can actually help you Just Do It, whatever 'it' may be.
New Era Integrated Campaign
To announce that New Era had become the official on-field headwear provider of the NFL, we featured New Era's most vocal brand advocates in an digitally-led integrated campaign that invited NFL fans to Speak With Your Cap.
When we were asked to drive traffic to Canada’s largest classifieds site, we highlighted the incredible range of things available on the site by shooting two TV spots that featured only items that were for sale in our area.
Nike Integrated Campaign
To launch the next generation of Nike street wear, we worked with the next generation of Nike athletes. We created a digitally-led integrated campaign that highlighted the bold attitude of young guns on the cusp of greatness: Remember The Name.
Sleeping Dogs Global Launch Spot
To launch the video game Sleeping Dogs worldwide, we highlighted the game's unique undercover cop storyline by juxtaposing the way a typical Hong Kong police officer is expected to act and the way the game's undercover protagonist operates.
Cirque du Soleil x Marvel Comics
To get younger male audiences excited about Cirque du Soleil's show KA, we worked with Marvel to create an original limited edition comic book about the show and then gave fanboys the chance to be immortalized in the comic book.
Dewar's Whisky Campaign
When we were asked to create the digital expression of Dewar’s The Drinking Man’s Scotch campaign in the US, we created a resource called The Drinking Man's Guide where young men could access useful content created by lifestyle influencers, create personalized memes and watch premium short films like the one below.
Click here to learn more about this campaign.
Coca-Cola Cold Climate Can
When we were asked to raise awareness of Coca-Cola’s initiative to protect the polar bear’s cold habitat, we proposed printing the polar bears on the can in thermochromatic ink that disappears at room temperature.
When the cans were in people’s fridges, there were polar bears. But without a cold habitat, the polar bears would disappear. This was, regrettably, not produced. It's the one that got away.
NIKEiD Interactive Out Of Home
To launch Nike's customization platform NIKEiD in Eastern Europe and the Middle East, we created interactive out-of-home installations that automatically generated custom sneakers that match your outfit.